Who we are
Libby and Colin May.
Approachable, straight-talking consultants who roll up our sleeves to help you achieve the results you want.
We started So Logical so we could work with people like you, who understand real, sustainable growth only happens when marketing and sales act together with purpose.
Libby May
I’m a marketing strategist and tactician with nearly 30 years’ experience in helping B2B companies around the world cut through the noise.
My superpower is creating clarity from confusion — distilling complex information into simple, powerful messages that position businesses for growth.
IT & Tech | Construction | Energy | Transport | Local Government
Colin May
I’m a sales leadership specialist with a 40-year career in strategic business management, sales coaching, and growing high-performance teams.
Businesses across New Zealand, Australia and Asia Pacific work with me to improve their sales effectiveness and deliver measurable results.
Engineering | Construction | Manufacturing | IT & Tech